Total revenue

€2,538,580

Customers

2,400

Transactions

3,515

Top rule

(no cross-sell rule survived filters)

Revenue trajectory by month
Top 10 articles by revenue
BCG quadrant — share × growth
RFM 3D — recency × frequency × value
12-month CLV — cumulative concentration
P(alive) distribution
Top cross-sell rules (cross-bundle, asymmetric, lift ≥ 2)
antecedent consequent support confidence lift
Rule landscape — support × confidence (color = lift)