Retail Customer & Basket Analysis
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Total revenue

€2,538,580

Customers

2,400

Transactions

3,515

Top rule

dining_table → dining_chair

Revenue trajectory by month
Top 10 articles by revenue
BCG quadrant — share × growth
RFM 3D — recency × frequency × value
12-month CLV — cumulative concentration
P(alive) distribution
Top simple rules (one antecedent → one consequent)
antecedent consequent support confidence lift
0 dining_table dining_chair 0.0623 0.808 4.90
1 kitchen_table kitchen_chair 0.0287 0.737 9.49
2 bed mattress 0.0560 0.691 6.10
3 garden_table garden_chair 0.0137 0.667 14.20
4 headboard bed 0.0270 0.609 7.51
5 sideboard dining_table 0.0211 0.602 7.80
6 desk office_chair 0.0276 0.591 8.32
7 sideboard dining_chair 0.0185 0.528 3.20
Rule landscape — support × confidence (color = lift)